Something new: Clinique Introduces All about Shadow

 This October, Clinique also introduces its All About Shadow collection. Women want eye colour with pop that takes seconds to apply, but lasts all day without fading away. Get lavish lids with intense colour and long wear with Clinique’s All About Shadow and All About Shadow Primer for Eyes, a dramatic new offering that provides form and function and a rich colour payoff in a single stroke.

A luxurious new eye shadow in a rich creamy formula, All About Shadow delivers high-density pigment and intense colour payoff in a single smooth stroke with long-wearing benefits. Special Fusion Layering and Variable Milling technologies create a lush, creamy application that makes lids appear smoother while delivering rich, true-colour intensity.


A blend of good-for-your-skin ingredients including Astrocaryum Murumuru Seed Butter and Vitamin E creates the ultimate creamy and silky powder texture. The smooth formula glides on easily and stays put throughout the day. To achieve eye shadow looks from day to night and natural to bold, All About Shadow is available in all finishes, from soft matte to high shimmer and a broad range of on-trend colours ranging from nudes, goldens and greens to pinks, blues and violets in singles, duos and quads for every age, skin tone and style in an inspiring palette of colours that wow.

To amp up eyes for hours and increase the wear of All About Shadow from eight to twelve hours, Clinique introduces All About Shadow Primer for Eyes featuring four shades to reach a broad range of skin tones and a doe foot wand applicator for easy application. The perfect first step for achieving eyes that dazzle, it significantly improves colour retention, reduces creasing and extends wear when applied under All About Shadow. For a more casual and natural look, it can be worn alone. Add intensity to any eye look with Clinique’s top-selling Quickliner for Eyes Intense. This ultimate eyeliner provides non-fading, long-wearing colour with a smooth, liquid-liner-like payoff that sets for 12 hours.  All of Clinique’s new eye makeup are ophthalmologist tested and safe to use on even the most sensitive skin and eyes.

Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. Today, the brand’s customized approach and quality products – all meticulously tested and carefully formulated with the latest science – have made Clinique one of the leading skin care authorities in the world. All makeup and skin care products are allergy-tested and 100% fragrance free.

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Till next time,

 Disclaimer: Photos and Info are owned by Clinique.

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